There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of.
Online shops, marketing agencies, software as a service (SaaS) providers – you name it!
But the one industry that could certainly benefit from some more SEO time is that of paid advertising.
More specifically – the vast and distributed network of domains that help every advertiser deliver their message to every local market on the World Wide Web.
The commandments of SEO are often neglected by online ad publishers and affiliate marketers alike, with the importance of online visibility often eclipsed by the constant chase to score the best offers and expand the number of ad slots.
And yet, as our story is about to reveal, SEO is one of the primary pillars of online advertising. And it can either make or break your ad publishing business.
An Overview of Our Research
The ultimate goal of our study was painting a clear overview picture of what makes the online ad publishing business tick, and sharing it with the community.
So here are the questions that we wanted to have answered:
- What are the general trends in online ad publishing?
- Are affiliate marketers, content creators, and website owners squeezing the most out of their online mediums?
- What are the common mistakes of online enthusiasts trying to monetize their online content?
- And, most importantly, are these challenges really that hard to fix?
Well, to put it lightly, we were in for a lot of surprises that we are anxious to share with you right away.
The Key Takeaways of Our Research
On Average, Publishers Miss Out on 79% of their Revenue
Using three of our popular tools (Traffic Analytics, Site Audit and On-Page SEO Checker), we studied more than 30,000 ad publisher domains across 20 different industries.
As it turns out, your average ad publisher loses the lion’s share of their potential monthly revenue to various design flaws, poor business decisions, and technical issues.
Now let’s see the exact problems with SEO that cause such a major share of revenue to go down the drain. – Read more