Facebook Pixel for LeadDigital

10 Downloadable Lead Magnets to Grow Your Email List

My Post - 2020-03-03T150613.121.pngIf you’ve been daydreaming about what it would be like to wake up and see your social media follower count triple overnight, you might want to reshift your focus.

While growing a social media following is a great way to engage with new people in your audience, it isn’t the best place to grow your audience. Your email list is.

Since email subscribers can be as much as 15 times more valuable than social media followers (in terms of their likelihood of converting on your offer), it’s better to grow your email list.

That doesn’t mean you need to get rid of your social media accounts. Instead, you can use these platforms to turn social media followers into subscribers through downloadable lead magnets.

10 types of downloadable lead magnets to build your email list

A lead magnet refers to any free incentive you give your audience in exchange for joining your email list, and a downloadable is any lead magnet type that can be instantly downloaded by your subscriber.

Why use downloadable lead magnets to grow your list?

  • They are quick to download, design, and utilize.
  • They are an accessible way to teach your audience.
  • They position you as a knowledgeable expert.
  • They show how much you care about leading with value.
  • They can be automated through ConvertKit.

There are plenty of benefits to using downloadables to grow your list, but most especially because you only need to create them once. Once they are connected to your ConvertKit account, it will automatically deliver your downloadables for you so you’ll be completely hands-off in the process.

Think about what it would be like to collect email subscribers and client leads on autopilot without sacrificing the personal connection you have. You can still nurture your connection with them by offering valuable freebies and insightful follow-up emails. That’s what we’re going to talk about today.

In this article, I’ll be breaking down 10 of the most common and effective downloadables lead magnet types, who they are perfect for, and why they might be a fit for your audience.


Do you want to teach everything you know to an audience that can’t wait to learn from you?

Do you find yourself giving the same advice to your audience members and wish there was an easy way to compile your thoughts into a downloadable lead magnet?

If you answered yes to these two questions, an ebook may be your lead magnet of choice.

You most likely already know that ebooks are books or guides that can be digitally downloaded on any device. You can use them to grow your email list on autopilot because all you need to do is connect your ebook document file to your ConvertKit account and it’ll deliver the freebie for you through an opt-in email.

The length of your ebook entirely depends on your goals.

The ebook should only be long enough to properly teach your audience and convey your message. For some creators, this can be around 15 pages, whereas for others, it might be more around 30 pages. – Read more