To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific?
Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability.
In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability. We also mention a few big brands that miss the mark.
- Your “friendly from,” or sent from email address should be a name your subscribers recognize.
- Don’t use too many emojis in your subject line. Emojis can look cheap and spammy.
- Don’t type out a full URL. Instead, add a link to a click here button.
- Don’t send too many emails in a short period. This leads to subscriber burnout.
- Proofread your emails before sending them.
- If you’re setting up a DMARC, make sure you’re doing it correctly.
- Clean out your list regularly. Otherwise, you’ll keep emailing cold subscribers which harms your deliverability.
- Think about your needs and carefully choose one ESP. Don’t bounce from one ESP to the next.
- Don’t put so much content and imagery in an email. The email may get cut off.
- Use a double opt-in! Otherwise, you’re bound to have subscribers on your list who didn’t mean to subscribe. That’s a fast-pass for complaints and cold subscribers.